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# Apple reports on Tuesday morning, and memory chip prices are the line to watch
- URL: https://www.sharespective.com/stories/apple-reports-tuesday-morning-memory-chip-2026-11-02/
- Published: 2026-11-01T21:15:01.000Z
- Updated: 2026-11-01T21:50:43.000Z
- Description: Apple reports its September-quarter results after Monday's close in New York. The call starts at 11am on Tuesday in Auckland and 9am in Sydney, and it is John Ternus's first as chief executive.
- Author: Shaun Botha
- Tags: Big tech, #story, #group-other, Apple

Apple reports its September-quarter results after Monday's close in New York. The call starts at 11am on Tuesday in Auckland and 9am in Sydney, and it is John Ternus's first as chief executive.

**So what is Wall Street expecting?** Analysts expect revenue of about US$113.4 billion, up roughly 11% on a year earlier, and earnings of US$1.99 a share. Apple's own guidance was for growth of 9% to 11%.

Memory is the squeeze. AI data centres are buying up memory chips, and that has pushed up the cost of the chips inside every iPhone and Mac.

![Chart: Apple's gross margin climbed to 50.06%. Share of revenue left after the cost of making Apple's products, each quarter from December 2023 to June 2026. Apple guided to 47% to 48% for the September quarter.](https://storage.ghost.io/c/02/71/0271df32-cec6-421f-9f13-b06ab90e54c1/content/images/2026/11/apple-reports-tuesday-morning-memory-chip-2026-11-02-chart.jpg)

This story’s chart of the day.

Apple guided to a gross margin of 47% to 48% for the quarter. That is the share of revenue left after the cost of making its products, and it was 50.1% in the June quarter.

Some of the cost has gone to customers. Apple raised the starting prices of the iPhone 18 Pro and Pro Max, which went on sale in September. Options prices imply a move of about 3.5% either way after the results, according to Pepperstone.

Next up 

the December-quarter forecast. That quarter carries the first full holiday season of iPhone 18 sales, and its margin guidance will show how much of the memory bill Apple can absorb.

[ This story ran in Third Time Unlucky Monday 2 November’s edition, with the market snapshot, the other two stories, the numbers and the week ahead. Read the whole edition → ](https://www.sharespective.com/sharespective-2026-11-02/)