> ## Content Index
> Fetch the complete content index at: https://www.sharespective.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Procter & Gamble rose 5.58% after shoppers bought 2.4% more of its products
- URL: https://www.sharespective.com/stories/procter-gamble-rose-5-58-shoppers-2026-10-23/
- Published: 2026-10-22T21:15:01.000Z
- Updated: 2026-10-22T21:50:32.000Z
- Description: Procter & Gamble closed Thursday at US$165.59, up 5.58%. The maker of Tide, Pampers and Gillette rallied on a day tech shares slumped, and Johnson & Johnson and Coca-Cola rose with it.
- Author: Shaun Botha
- Tags: Consumer, #story, #group-other, Procter & Gamble

Procter & Gamble closed Thursday at US$165.59, up 5.58%. The maker of Tide, Pampers and Gillette rallied on a day tech shares slumped, and Johnson & Johnson and Coca-Cola rose with it.

**So why did a soap company have the better day?** Sales in the September quarter rose 4% to US$23.3 billion. Core earnings came to US$2.00 a share, against about US$1.89 expected.

The detail investors liked was volume. P&G sold 2.4% more by quantity, while price rises added only 0.4 of a percentage point to sales.

[![Chart: P&G's September-quarter sales reach US$23.3bn. Procter & Gamble's revenue in the July-to-September quarter, the first of its financial year, 2017 to 2026, in US$bn. A year earlier it was 22.4.](https://storage.ghost.io/c/02/71/0271df32-cec6-421f-9f13-b06ab90e54c1/content/images/2026/10/chart-procter-gamble-revenue-quarter-2026-10-23-wide-light.jpg)](https://www.sharespective.com/chart-procter-gamble-revenue-quarter-2026-10-23/) 

This story’s chart of the day: the numbers, the dark version and the animated version are on its own page. [The chart’s page →](https://www.sharespective.com/chart-procter-gamble-revenue-quarter-2026-10-23/)

Chief financial officer Andre Schulten called American shoppers "remarkably resilient". He added that lower-income households are being more careful.

Costs are the weak spot. Gross margin fell 1.6 percentage points, and P&G expects commodities to cost it about US$1.4 billion after tax this financial year. That estimate assumes Brent crude at US$100 a barrel, and Brent closed Thursday above US$113.

A word of caution 

P&G kept its forecast for core earnings of US$6.89 to US$7.11 a share. Schulten said the cost hit will keep growing if oil stays where it is. The next quarterly update is where the US$100 assumption gets tested.

[ This story ran in Chips Down, Soap Up Friday 23 October’s edition, with the market snapshot, the other two stories, the numbers and the week ahead. Read the whole edition → ](https://www.sharespective.com/sharespective-2026-10-23/)