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# Starbucks grew US sales 7.7%, and its shares still fell on Friday
- URL: https://www.sharespective.com/stories/starbucks-grew-us-sales-7-7-2026-11-02/
- Published: 2026-11-01T21:15:00.000Z
- Updated: 2026-11-02T00:50:33.000Z
- Description: Sales at Starbucks' US stores open at least a year rose 7.7% in the September quarter. The shares fell 1.74% to US$103.67 on Friday, a day the S&P 500 lost 1.82%.
- Author: Shaun Botha
- Tags: Restaurants, #story, #group-other, Starbucks

Sales at Starbucks' US stores open at least a year rose 7.7% in the September quarter. The shares fell 1.74% to US$103.67 on Friday, a day the S&P 500 lost 1.82%.

**More customers came back, and they spent more each visit.** Transactions rose 2.4% and the average order 5.2%. Chief executive Brian Niccol said "Back to Starbucks" started as a turnaround plan and is now the company's growth plan.

Profit grew faster than sales. Adjusted earnings rose 54% to 80 cents a share, and the adjusted operating margin widened 4.5 percentage points to 14.0%.

[![Chart: US restaurant sales grew 6.99% in September. Change in US restaurant and bar sales on a year earlier, monthly, January 2024 to September 2026, in percent. The dashed line is Starbucks' 7.7% US same-store rise.](https://storage.ghost.io/c/02/71/0271df32-cec6-421f-9f13-b06ab90e54c1/content/images/2026/11/chart-starbucks-restaurant-bar-sales-2026-11-02-wide-light.jpg)](https://www.sharespective.com/chart-starbucks-restaurant-bar-sales-2026-11-02/) 

This story’s chart of the day: the numbers, the dark version and the animated version are on its own page. [The chart’s page →](https://www.sharespective.com/chart-starbucks-restaurant-bar-sales-2026-11-02/)

Total revenue fell 4% to US$9.1 billion. That was mostly because Starbucks moved its China stores into a joint venture, where it keeps a 40% share.

The catch 

next year's forecast is gentler. Starbucks expects North American same-store sales to grow about 4% in the year to September 2027, about half this quarter's pace. It forecasts adjusted earnings of US$3.15 to US$3.25 a share, about 18% growth, so wider margins have to do more of the work.

[ This story ran in Third Time Unlucky Monday 2 November’s edition, with the market snapshot, the other two stories, the numbers and the week ahead. Read the whole edition → ](https://www.sharespective.com/sharespective-2026-11-02/)