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# Tesla's Roadster finally flew, and the shares fell 2.13%
- URL: https://www.sharespective.com/stories/teslas-roadster-finally-flew-shares-fell-2026-10-17/
- Published: 2026-10-16T21:15:01.000Z
- Updated: 2026-10-19T19:29:50.000Z
- Description: Tesla finally showed off its new Roadster on Thursday night, at SpaceX's test site in McGregor, Texas. The car flipped over a row of other Teslas on cold-gas thrusters and ran from 0 to 60mph in 0.81 seconds.
- Author: Shaun Botha
- Tags: Autos, #story, #group-other, Tesla

Tesla finally showed off its new Roadster on Thursday night, at SpaceX's test site in McGregor, Texas. The car flipped over a row of other Teslas on cold-gas thrusters and ran from 0 to 60mph in 0.81 seconds.

**So why did the shares go backwards?** Tesla opened Friday at US$369.04, 1.8% above Thursday's close. It then slid all day and closed at US$354.72, down 2.13%, with a low of US$349.33 along the way.

The demonstration was spectacular, and the details were thin. Production starts in 2028\. Tesla has reopened reservations at US$50,000 but has not set a price for the car.

![Chart: Tesla's revenue slipped in 2025. Its value rose. Two scales: revenue by calendar year on the left, market value at each year end and now on the right, both in US$bn. Revenue fell to 94.8 in 2025; value rose to 1,496.](https://storage.ghost.io/c/02/71/0271df32-cec6-421f-9f13-b06ab90e54c1/content/images/2026/10/teslas-roadster-finally-flew-shares-fell-2026-10-17-chart.jpg)

This story’s chart of the day.

There are three versions. The two-seat Performance model is meant for the road, and the Thrust adds rear thrusters for the track. The single-seat Rocket, with thrusters around its edges for lift and sideways movement, is invite-only, and Tesla says it is not approved for public roads.

The Roadster was first shown in 2017, nine years before Thursday's demonstration. It still has no delivery date.

The short version 

even at a premium price, a few thousand Roadsters would barely register for a company that sells cars by the million. What moves Tesla's shares over a year is how many ordinary cars it sells and what it earns on each one.

[ This story ran in Tech Takes a Beating Saturday 17 October’s edition, with the market snapshot, the other two stories, the numbers and the week ahead. Read the whole edition → ](https://www.sharespective.com/sharespective-2026-10-17/)