Netflix's sales kept rising. Its value fell this year
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The story behind it
Netflix cut its advertising forecast, and the shares fell about 5% after the close Read the edition →Netflix on the calendar
Next results: date to come. It goes on the calendar as soon as Netflix announces it. Economic calendar →
The story behind it
Netflix cut its advertising forecast, and the shares fell about 5% after the close Read the edition →Netflix on the calendar
Next results: date to come. It goes on the calendar as soon as Netflix announces it. Economic calendar →What the chart shows
Revenue was not Netflix's problem on Tuesday. It rose 12% to US$12.9 billion in the September quarter, and the yearly totals on this chart climb from US$29.7 billion in 2021 to US$45.2 billion in 2025 without a dip.
The market has been less generous this year. Netflix was worth US$397.3 billion at the end of 2025 and US$285.9 billion on the latest figure before the results. Then it trimmed its advertising forecast, citing a slower rollout of some ad tools, and the shares fell further after hours.
For viewers on this side of the Tasman, the cheaper plan with ads is due in New Zealand next year, so the ad business Netflix is struggling to build is one local subscribers will soon be part of.
The numbers
Two scales, US$bn: revenue by calendar year on the left, market value at year end on the right, from 397.3 in 2025 to 285.9 before Tuesday's results.
| Revenue, US$bn | Market value, US$bn | |
|---|---|---|
| 2021 | 29.7 | 266.9 |
| 2022 | 31.6 | 131.2 |
| 2023 | 33.7 | 213.1 |
| 2024 | 39.0 | 381.0 |
| 2025 | 45.2 | 397.3 |
How we make these charts: one chart a day from a story in the edition, drawn from the figures the story names and checked against the sources named on the chart before it is published. General information only, not financial advice.
