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Mon 9 Nov 2026
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AppLovin rose 71% in five sessions during the market's worst week since April 2025

AppLovin

AppLovin closed at US$391.22 on Friday after rising in every session of the week, a cumulative gain of 71.2%. It started the week at its 52-week low of US$228.50, set on 30 October.

The September quarter did most of the work. Revenue reached US$2.185 billion, up 55% on a year earlier. Net income was US$1.439 billion, up 72%, a margin of 66%, and diluted earnings came in at US$4.30 a share against the US$4.04 analysts expected.

The forecast did the rest. AppLovin guided December-quarter revenue to between US$2.365 billion and US$2.395 billion, against the US$2.25 billion analysts had pencilled in. The company sells the software that picks which advert appears inside a mobile game, and takes a cut of what the advertiser pays.

Chart: AppLovin's sales rose. Its value slid back. Two scales, both US$bn: revenue by year on the left, market value at year end on the right. The value fell from 227.7 at the end of 2025 to 129.6 on 6 November.
This story’s chart of the day.

The share price had been taken apart all year. AppLovin is down from a 52-week high of US$733.60, and has fallen nearly 60% in 2026 across two earnings-day drops of close to 20%, short-seller allegations it denies, and securities fraud suits.

The open question

Friday's close still leaves AppLovin 46.7% below its 52-week high, so a 71% week has repaired about half of one bad year. I'd want to see a second quarter like this one before calling the argument over the numbers settled.

This story ran in The One-Day Rally Monday 9 November’s edition, with the market snapshot, the other two stories, the numbers and the week ahead. Read the whole edition →

General information and commentary only, not financial advice. It does not take account of your objectives, financial situation or needs, and reflects the author's own reading of public information at the time of writing, which may be wrong. Sharespective, its people and its clients may hold positions in the companies covered. Do your own research and talk to a licensed adviser.

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