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Fri 2 Oct 2026
The long-term view

Buying at a record high has made little difference: 20.2% against 18.9% two years on

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The long-term view

Does buying at a record high cost you? Not about any one morning: how markets have behaved over decades. Every chart →

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Chart: Buying at a record high has made little difference: 20.2% against 18.9% two years on. Average S&P 500 price return after an all-time high, against after any other day, 1970 to August 2025, in percent; before dividends.
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The long-term view

Does buying at a record high cost you? Not about any one morning: how markets have behaved over decades. Every chart →

On the calendar

The US releases that move markets, in New Zealand and Australian time. Economic calendar →

What the chart shows

Buying shares when the market has just hit a record feels like buying the top. J.P. Morgan checked every S&P 500 record high from 1970 to August 2025.

Over the next three months, a record high did lag slightly: 1.6% on average, against 2.3% from any other day. After six months the gap had all but closed, 4.5% against 4.6%. After a year the high was ahead, 9.6% against 9.4%, and after two years 20.2% against 18.9%.

These are price returns, before dividends, and averages over five decades. They show the cost of buying at a high has been short-lived.

The numbers

Average S&P 500 price return after an all-time high, against after any other day, 1970 to August 2025, in percent; before dividends.

Bought at a record highBought on any other day
3 months1.62.3
6 months4.54.6
1 year9.69.4
2 years20.218.9

How we make these charts: drawn from the sources named on the chart, and checked against them before it is published. General information only, not financial advice.

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